One main image Name of the programme away from the main image (usually centre) slogan/description of the programme
Very little text
![](http://static.guim.co.uk/sys-images/Media/Pix/pictures/2012/2/22/1329927331958/Big-Fat-Gypsy-ad-001.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIPuh_F5TwG_o3ee9_C1rtREZkl5cA39P-KzssLtFlNPXr_GkwgJJAYGO3sR8-qnkxYOR3fOM-wd1RjrRAFHsMsHnc-Z49QOWM515dt06DldtpIEfJJ2tLWJmN1WGjcdhrQZz39FfgURSt/s400/Cutting+Edge.jpg)
![](http://www.4creative.co.uk/assets/210/TheInbetweeners.jpg)
the first 2 are channel4 adverts which have a house style of a 4 logo on one side with a quite simple picture and a mini description.
The E4 advert is similar in this case but usually their adverts are like an action shot in the middle of something.
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