Radio Advert: Codes and Conventions
Radio Adverts have some essential features that all radio adverts within this genre have and some features which only some companies use.
Essential-
What Channel?
What Time?
What is it about?
Why you should watch?
What Channel?
What Time?
What is it about?
Why you should watch?
Optional-
Humour
Music
Slogan/Hook line
Snippet from the show
Sound Effects
Humour
Music
Slogan/Hook line
Snippet from the show
Sound Effects
It is more often Women that are casted for radio adverts.
They are generally 30 seconds long
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