Target Audience Research

In order to find specific results regarding our target audience research we decided to produce a questionnaire which entails questions regarding the topics and subjects for our documentary. The results from this questionnaire will show us the different types of "addictions" that a variety of people of different ages have. Which in turn will also relate to the demographic and psychographic profiles of our target audience and in our results we will be able to find out what factors encourage different people's habits and addictions.

Within our group we developed a series of questions related to the different sectors within our documentary.

1. Are you male or female?
2. What age range are you in?
   16-18
   19+
3. Which of these do you seem to use the most?
   Alcohol
   Cigarettes
   Fast Food
   Coffee
   Cars/Mechanics
   Beauty/Fashion
   Social Networking
   Sex
4. Are you employed?
5. On average how much do you spend on your habit/"Addiction"
   0-5
   6-10
   11-20
   21-30
   30+
6. What area of Warrington do you live in?
7. What is your ethnic origin?
8. How often do you engage with your habit/"addiction"?
9. What time of day is this most likely?
10. What influences do you have regarding hobbies?
    Media
    Friends
    Family
    College/work
    Self
11. Why do you take part or engage with this hobby/"addiction"?
12. How do you gain access to the supplies needed to satisfy your hobby/"addiction"